Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.
THE THREE COMPONENTS OF AN INBOUND FLYWHEEL
Attracting is about using your expertise to create content and conversations that start meaningful relationships with the right people.
Earn your people's attention, don't force it. Attract visitors with useful content and eliminate barriers as they try to learn about your company.
Engaging is about building lasting relationships with people by providing insights and solutions that align with their roadblocks and goals.
Open relationships, son’t just close deals. Enable buyers to engage with you on their preferred timeline and channels.
Delighting is about providing an outstanding experience that adds real value, empowers people to reach their goals, and become promoters of your company.
Tie your success to your customers’ success. Shift resources to be more effectively distributed throughout the entire customer experience.